![]() It is about who they are and why they are in business, so be sure to document those values and guidelines. When you have a defined brand image, it's easier to make marketing and branding decisions because you have an existing outline to guide you.Ī brand isn't just about the way a company's logo looks. Being clear about brand identity also helps employees and executive teams stay aligned with core values and positioning. Customers and clients are more likely to trust a business that presents a professional, authentic, and clear brand image. A consistent position clears up any confusion that customers and clients may have about who your organization is and what you stand for. When you stay true to a core identity, it shows that the identity is a part of who you are, not just something you created for marketing or promotional purposes. ![]() A cohesive brand looks more professional than a competitor that is all over the place with their marketing and identity.
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